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Welcome to Souter PR

We’re an award-winning PR agency working with businesses across the North West and Midlands. Our goal is to create PR campaigns that help them grow. The creative, insight-led programmes we develop and implement enable them to tell their stories and enhance awareness of their products and services. We build fruitful relationships with journalists writing about our client’s markets and drive consistent, positive attention through a good tale well told.

We also build online strategies and implement them for and with our clients to make them better publishers of their own content. Great content makes an organisation more appealing, interesting and individual and builds a culture of positive endorsement around the business.

Content-led PR campaigning is a ‘must have’ communications tool for every organisation. With a relentless focus on quality, creativity and accountability, Souter PR works in both consumer and business-to-business markets offering start-ups, established brands and big business excellent, hard-working PR advice.

Effective content strategies delivered for locally-based businesses by experienced senior consultants.

Experience counts

Souter - rely on experience

Souter Knowledge

As a senior team we work directly with in-house marketing professionals and business owners, handling all aspects of the PR programme, and are solely responsible for strategies and results.

Power of the Story

Souter - adding value to your brand.

Stories make a difference

Stories are unique to you, your employees and your business and used properly will differentiate you from the rest.

Place matters

Souter - we love the North West

Souter in the NorthWest

We are passionate about North West SMEs and work with a range of companies in the region. It’s a great place to do business.

Media Relations

We identify and work in partnership with the journalists, bloggers and other key influencers from our clients’ marketplaces, providing them with the most interesting and relevant news to drive independent coverage on and offline.

Content Training

We further support campaigns by empowering our clients’ internal teams to better manage and identify the strongest content. Bespoke courses are developed for each client – using our team of trusted expert partners – to enhance in-house skills and capabilities in terms of content planning. distribution and amplification to ensure every story is told well. Click anywhere here for full details of course components to meet your exact training needs. 

Content & Social Media

We create and implement clients’ content strategies for publishing channels, website creation and optimisation and social media feeds. We also produce on and offline newsletters and magazines. It is within this broad communications framework that we then craft news, blogs, social media posts and subsequent engagement, rich media and features and thought leadership copy – creating an integrated, sustained approach.


The horsemeat scandal was a unique opportunity for independent butchers and Souters exploited it to its full potential for the Q Guild.

Brindon Addy, Chairman, Q Guild of Butchers

It has been a real pleasure working with Souter PR on the Kemtile website over the last year. The site performance has improved and they continue to come up with new ideas and copy and are always appreciative of any extra effort or expertise we provide.

Sue Bentley MBE, Commercial Director, Skillzone

The team at Souter PR managed the media relations for our Ekso Bionics European launch with professionalism and expertise. They created an enviable amount of attention for the brand, managing to far surpass our objectives and led to the most successful launch we have ever had.

Andy Hayes, Managing Director EMEA, Ekso Bionics

After working with Souter PR for just six weeks we have seen significant media coverage which has led to a 50% increase in website traffic.

Simon Leighton, Managing Director, Croftons Solictors LLP

The Content Academy courses were tailored to our accountancy business which was really important and gave practical advice which I could use immediately.

Chelsea Maher, Clarke Nicklin Group

We got an incredible amount of PR around the launch of our new Visitor Centre at the brewery, and our conferencing facilities have benefited directly from Souter PR’s work among the local business community.

Oliver Robinson, Robinsons Brewery

Fantastic piece in The Mail and MOL and great to get such positive payback on all the hard work that has gone in over the last few months to influence the influencers

Stuart Spencer-Calnan, MD , Roberts Bakery

Thanks very much to both of you at Content Academy for the work you have put into the three training sessions. I know my team found them really interesting and it was good to spend some time thinking creatively outside of our normal environment.

Adrienne Topping, Midshire Business Systems

I would like to thank you for the support/guidance you have provided thus far on the Business Academy at Gorvins and also the great PR you have achieved – it is very much appreciated!

Emma Harvey, Partner, Employment team, Gorvins Solicitors

Thank you for all your help and assistance. Think the brochure looks great and we are delighted with all your work.

Paul Titterington, Phoenix Liability Services

Great coverage of Gemma’s story and Dental Law Partnership‘s involvement in the London Evening Standard today – absolutely delighted!

Chris Dean, Managing Director, Dental Law Partnership

Many thanks for all your hard work on the Annual Review – I think it’s our best yet!

Nathaniel Harwood, Marketing Co-ordinator, Vernon Building Society

Would just like to say a massive thank you to you and everyone who took the Content Academy sessions. They were really useful and no doubt will be beneficial for Zoom.

Sarah Stanton, Zoom Media

Having attended the Content Academy courses, we are hoping to start using Twitter and LinkedIn to drive people to our website, liaise with journalists and generally spread the Vernon Building Society’s positive PR messages.

Thanks so much for the Content Academy workshops over the past month or so – really useful for The Utility Warehouse.

David Chapman, The Utility Warehouse

Souter PR helped us generate the national media hits that we wanted. They gave Plagiocephaly Awareness Week gravitas by involving parents and staging informative and sales-driving events. We were delighted by the results.

Natalie Spedding, Marketing Executive, Ossur UK

After working with Souter PR we have sourced leads and business from editorial generated by them. Since the beginning of the year we have seen unprecedented growth in our business and Souter PR is undoubtedly making a contribution to that.

Rob Nicholls, Plastic Card Services

Souter PR worked like troopers and organised all the different media groups with military precision. I never expected the media to take to the story in the way they did and promoted our brand. I would like to say a big thank you.

John Winnard. Managing Director , Uncle Joe's Mint Balls

PR is an important part of our marketing mix and the Souter team has enthused our partners and fee-earners to get more involved. Part leadership, part delivery, part training Souter’s intelligent, hard-working service is already starting to get results.

Jo Scott, Head of Marketing, Gorvins Solicitors LLP

We are delighted with this PR campaign as it has consistently helped us achieve our objectives to attract more business to the firm.

Fiona Ellis, Head of Marketing, The Dental Law Partnership

The team at Souter managed the media relations for our Ekso Bionics European launch with professionalism and expertise. They managed to far surpass our objectives and led to the most successful launch we have ever had.”

Andy Hayes, European Managing Director, Ekso Bionics

Thanks for a nice evening last night and did enjoy the fashion show! Thought it was all very well done. Karen and the guys had good way about them and thought it worked really well.

Stuart Spencer-Calnan, MD, Roberts Bakery

What clients say about us –

Our work –