About Roger Souter

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So far Roger Souter has created 23 blog entries.

Make your content sing!

By |2019-12-10T12:45:51+00:00December 10th, 2019|Categories: Experienced PR Pros, PR Industry, Social Media|

Sue Souter talks about raising brand awareness through being consistent (and then bold) with content If I had a pound for every time someone said to me ‘but I don’t know what to write’ I would be on my beach in the Bahamas by now. (Note to self - put that right). So I have [...]

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Classic news hook still works a treat

By |2019-12-10T12:02:27+00:00December 10th, 2019|Categories: Experienced PR Pros, News, North West Business, PR Industry|

We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise. Formed in Autumn 1979, the size and success of the Cheshire-based company has consistently grown over four decades in terms of size, capabilities and customer base. [...]

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Anyone for crickets?

By |2019-12-10T10:38:03+00:00December 10th, 2019|Categories: Food and Drink, News, North West Business|

Like something straight out of the bizarre Bushtucker Trial on ITV's 'I'm A Celebrity', Northwich-based Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. And it was year 5 children at Hartford Manor Primary, on Stones Manor Lane, who were amongst the first to try the [...]

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Our round up of the most eye-catching Easter launches 2019

By |2019-03-29T11:52:51+00:00March 29th, 2019|Categories: Food and Drink, News, PR Industry, Social Media|

    Chocolate, chicks and fluffy Easter bunnies. When it comes to PR ideas at mark this holiday and drive seasonal sales, it’s often tricky to steer too far away from the tried and tested. But then many brands embrace the classics, update and re-launch each year and execute their Easter campaigns to perfection. Others [...]

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Out of Office ‘on’ and off to BeerX

By |2019-03-15T10:01:12+00:00March 15th, 2019|Categories: Food and Drink, News|

Yesterday we enjoyed a few hours out of the office to visit our lovely client Kemtile at BeerX - the UK's biggest beer and brewing trade show that has taken place this week in Liverpool. And never before have we seen so many beards and beer being drunk at an expo! Kemtile is the brewery [...]

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Our round up of some of the tastiest vegan food and drink launches of late

By |2019-02-28T09:43:36+00:00February 28th, 2019|Categories: Food and Drink, News, Social Media|

We’re monitoring media and speaking to food and news journalists and influencers all the time, and it’s clear that veganism is bigger than ever. And there’s no sign of the trend diminishing any time soon. Quite the opposite, in fact. Veganuary ’19 ended on record high with 250,000 participants – that’s more than in previous [...]

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Our most insta’rational toppings for national toast day

By |2019-02-19T09:58:12+00:00February 19th, 2019|Categories: Food and Drink, News, Social Media|

With National Toast Day upon us – and Roberts bakery being one of our lovely clients – we’ve decided to take a look at the most insta’rational recipes and tastiest toppings to celebrate the date this Saturday 23rd February. And its following is fierce. At the time of drafting this post, there are 3,740,172 #toast tagged [...]

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Let’s show some love for the tastiest Valentine’s Day limited editions

By |2019-02-08T10:19:24+00:00February 8th, 2019|Categories: Food and Drink, News|

Loved by some, loathed by others, Valentine’s Day is regarded by most as the ultimate day of cheesy, unapologetic romance. We’re big fans of it here at Souter PR. No, not because we’re hopeless romantics with a fondness for flowers and fizzy wine. But because it’s a great opportunity for some of our favourite food and brands to [...]

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Food for thought – Four of our favourite foodie trends for 2019

By |2019-02-08T11:34:31+00:00January 24th, 2019|Categories: Food and Drink, News|

  We love our foodie clients here at Souter PR. We also love our food. So, keeping abreast of the hottest emerging food trends is the perfect way to combine business and pleasure. How lucky are we? So, as we embark upon another year of campaigning and content generation, here are four of our favourite [...]

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We’re an agency with a taste for Food & Drink campaigns

By |2019-02-08T11:30:21+00:00January 17th, 2019|Categories: Experienced PR Pros, Food and Drink, Social Media|

With a thirst for knowledge and an appetite for results, the team here at Souter PR is always hungry to work with some the UK’s leading food and drink brands. So how do we work with them and what benefits do we bring to their business? Well, we’re an award-winning PR agency that creates and [...]

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