About Roger Souter

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So far Roger Souter has created 12 blog entries.

The scent of summer and five of our favourite sunny seasonal campaigns

By | May 22nd, 2017|Categories: News, PR Industry, Social Media|

At the time of writing, there is the most splendid scent of summer in the air here at Souter PR. So to celebrate what we hope will be a most fabulous few months of sunshine and fun times ahead of us, we’ve taken a look at our top five favourite campaigns that simply scream summer [...]

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Let’s hear it for new PR brief

By | March 23rd, 2017|Categories: News, North West Business, PR Industry|

  Starkey Hearing Technologies has appointed Souter PR to drive an awareness-raising campaign on hearing health. Activity for the Stockport-based business will focus on May’s Deaf Awareness Week as well as the company’s 40th anniversary that takes place this year. The move follows the successful creation and implementation of a national and regional consumer campaign [...]

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We help deliver Annual Review for The Vernon

By | March 22nd, 2017|Categories: News, North West Business, PR Industry|

Souter PR has just completed the Vernon Building Society’s 2016 20-page Annual Review magazine. It’s the third year that the agency has supported the Stockport-based building society’s marketing team in the development of the publication, which covers its financial performance as well as product, customer, staff and community news. Souter PR provides project management, copy-writing, [...]

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The most memorable mum-themed marketing

By | March 22nd, 2017|Categories: PR Industry, Social Media|

                  This weekend’s Mothering Sunday is a major event on the commercial calendar - presenting marketers with ideal opportunities to increase both awareness and sales. Needless to say, many big brands and agencies pull out all the stops to make the most memorable mark on Mother’s Day [...]

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A look at what’s in store for 2017

By | January 10th, 2017|Categories: PR Industry, Social Media|

Public Relations and communications has evolved significantly in recent years. The increased prevalence of digital and social media has propelled ‘word of mouth’ and, more than ever before, digitally savvy consumers are shying away from more traditional advertising methods and are instead being guided by the opinions of peers, friends and industry experts. So as [...]

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The Christmas rush – how to get engagement

By | November 22nd, 2016|Categories: PR Industry|

It’s nearly Christmas and since early November we’ve started to see TV, press and online campaigns urging us to buy. PR and marketing is of course a year-round activity, but every Christmas we see new ideas to entice us into making a commitment to a brand. Here is a nice example courtesy of Campaign Live for [...]

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Supporting regional business in its export drive

By | September 1st, 2016|Categories: News, North West Business|

Souter PR prides itself in helping North West businesses develop. We've been working with Francis Kirk Group for a few months now, and the company has had some great media coverage around its expansion into Iran. The Denton-based engineering and fastening business has expanded its geographical reach with the appointment of a distribution partner in the Middle [...]

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2001: A PR odyssey (celebrating our 15th anniversary)

By | August 9th, 2016|Categories: Experienced PR Pros, News, PR Industry|

Back in January 2001 the world was quite a different place. It’s amazing to think those who had any form of mobile phone were either holding a machine the size of a brick (complete with attached aerial), or it was actually connected by a cord to a cradle in a car. In fact, the iphone wasn’t [...]

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Social Media – How brands may win or lose customers

By | July 19th, 2016|Categories: Social Media|

Social media management platform, Sprout Social, provide an excellent means by which users can engage with their potential customers on a variety of networks. Companies who try to regularly connect with existing and prospective clients tread a fine line between over-facing followers with a deluge of sales messages and missing out on new business by not [...]

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The art of self-promotion

By | May 5th, 2016|Categories: PR Industry, Social Media|

I dropped my mobile phone on our driveway yesterday. Even though it was protected by one of those leather cases, the only exposed bit hit the ground first and shattered the whole screen. No worries I thought – there’s a new phone repair and supply shop opened in my local village. I’ll pop down first thing [...]

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