About Roger Souter

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So far Roger Souter has created 22 blog entries.

We’re an agency with a taste for Food & Drink campaigns

By |2019-01-17T12:59:10+00:00January 17th, 2019|Categories: Experienced PR Pros, Food and Drink, Social Media|

With a thirst for knowledge and an appetite for results, the team here at Souter PR is always hungry to work with some the UK’s leading food and drink brands. So how do we work with them and what benefits do we bring to their business? Well, we’re an award-winning PR agency that creates and [...]

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Wattl wins £15k package of business support

By |2018-12-12T10:41:19+00:00December 12th, 2018|Categories: News, North West Business|

Tech start-up company, Wattl, has won £15,000 of business support after being announced as the winner of this year’s Pioneer 10 competition, organised by Stockport Business & Innovation Centre (SBIC). Our own Sue Souter was one of the judges.The brain child of Emma and Matthew Ryan, Wattl’s unique video sharing platform is an innovative way in [...]

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Changing perceptions of a town centre

By |2018-10-26T11:00:07+00:00October 25th, 2018|Categories: News, North West Business|

   Sue Souter joined an influential group of business leaders recently to debate Stockport’s progress as a vibrant place to live and work and the overall impression was let’s keep going with what we have started. The mood was upbeat and positive in marked contrast to business panel sessions from a few years ago. Back then there would [...]

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Cheers to some of the most gin-ius PR stunts and activations this International G&T Day

By |2018-10-15T09:28:33+00:00October 15th, 2018|Categories: News, PR Industry|

We have to admit, we’re all partial to a G&T here at Souter PR. As is much of the UK population, it seems - with housewives and hipsters alike sending sales soaring over the last ten years to more than three-times what they were in 2009. It’s so popular, in fact, there are now two [...]

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What exactly is PR?!

By |2018-07-26T10:23:40+00:00July 26th, 2018|Categories: Experienced PR Pros, PR Industry|

When Souter PR started trading in 2001, probably the biggest part of our job was to generate positive coverage in traditional print or broadcast media. Over the past 17 years, the role of PR in the overall marketing strategy of a company has changed dramatically. The Chartered Institute of Public Relations (CIPR) describes PR as [...]

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Pitches at an exhibition

By |2018-04-27T10:27:03+00:00April 27th, 2018|Categories: News, PR Industry|

   On a recent visit to the NEC in Birmingham, we joined a client of ours at the Foodex exhibition which is the ‘the UK show for processing, packaging and logistics’ in the F&D industry. It doesn’t sound as though it’s something to get too excited about does it?! But having spent a couple of [...]

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Happy Valentine’s Day!

By |2018-02-13T14:28:59+00:00February 13th, 2018|Categories: News, PR Industry, Social Media|

I LOVE YOU, PR Happy Valentine’s Day to you from us. Whether you prefer tongue in cheek statements or bold, passionate manifestations, the annual day of romance is upon us. Love it or loathe it, V-Day is an excellent £43 million opportunity for brands and retailers to express their marketing magic with the most couply [...]

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Souter PR strengthens digital resources with new hire

By |2018-02-06T10:53:45+00:00February 6th, 2018|Categories: News, North West Business, Social Media|

We have recently appointed 20-year-old Chloe Barrett to a Digital PR Executive role here at Souter PR. A former apprentice of the Juice Academy where she gained a Digital Marketing and Social Media in Business qualification Chloe joins with 12 months consultancy experience under her belt. She will work across Souters’ client base helping to [...]

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Key considerations for PR pros in 2018

By |2018-01-31T09:26:05+00:00January 31st, 2018|Categories: News, North West Business, Social Media|

As we begin to implement our 2018 campaigns, we look at five of the key considerations facing our industry and the way in which we work. Prepare for a convergence of PR and influencer marketing Public relations have evolved from media relations to influencer relations. Every social media channel has given rise to a new [...]

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Thinking big ‘and high’ for clients

By |2017-11-27T11:09:18+00:00November 22nd, 2017|Categories: News, North West Business, Social Media|

Roberts bakery launch new products with a ‘Highest Tea’ event at the Etihad Stadium Souter PR embarked on its highest ever challenge for Roberts bakery last month with a High Tea celebration 100ft above the Etihad stadium in Manchester. For one day only, the sky really was the limit for the Roberts team [...]

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