About Roger Souter

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So far Roger Souter has created 17 blog entries.

The Christmas rush – how to get engagement

By | November 22nd, 2016|Categories: PR Industry|

It’s nearly Christmas and since early November we’ve started to see TV, press and online campaigns urging us to buy. PR and marketing is of course a year-round activity, but every Christmas we see new ideas to entice us into making a commitment to a brand. Here is a nice example courtesy of Campaign Live for [...]

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Supporting regional business in its export drive

By | September 1st, 2016|Categories: News, North West Business|

Souter PR prides itself in helping North West businesses develop. We've been working with Francis Kirk Group for a few months now, and the company has had some great media coverage around its expansion into Iran. The Denton-based engineering and fastening business has expanded its geographical reach with the appointment of a distribution partner in the Middle [...]

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2001: A PR odyssey (celebrating our 15th anniversary)

By | August 9th, 2016|Categories: Experienced PR Pros, News, PR Industry|

Back in January 2001 the world was quite a different place. It’s amazing to think those who had any form of mobile phone were either holding a machine the size of a brick (complete with attached aerial), or it was actually connected by a cord to a cradle in a car. In fact, the iphone wasn’t [...]

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Social Media – How brands may win or lose customers

By | July 19th, 2016|Categories: Social Media|

Social media management platform, Sprout Social, provide an excellent means by which users can engage with their potential customers on a variety of networks. Companies who try to regularly connect with existing and prospective clients tread a fine line between over-facing followers with a deluge of sales messages and missing out on new business by not [...]

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The art of self-promotion

By | May 5th, 2016|Categories: PR Industry, Social Media|

I dropped my mobile phone on our driveway yesterday. Even though it was protected by one of those leather cases, the only exposed bit hit the ground first and shattered the whole screen. No worries I thought – there’s a new phone repair and supply shop opened in my local village. I’ll pop down first thing [...]

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The challenges of choosing the right PR agency

By | February 18th, 2016|Categories: PR Industry|

In July last year, Sandra Fathi wrote an article for PR News about how to choose the right ‘partner’ for PR representation. For a ‘buyer’ of PR services it must be like walking through a minefield because, let’s face it, we PR people are all very good at blowing our own trumpets and stressing the positives [...]

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A lesson from Sir Alex

By | April 22nd, 2015|Categories: North West Business|

I’ve been either attending or watching Manchester United matches since the early seventies and undoubtedly the most successful sides were managed by Sir Alex Ferguson. He comes across as a difficult man to predict and I’m sure his players over the years must have wondered what he was going to say or do next. However, having [...]

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