About Roger Souter

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So far Roger Souter has created 20 blog entries.

What exactly is PR?!

By |2018-07-26T10:23:40+00:00July 26th, 2018|Categories: Experienced PR Pros, PR Industry|

When Souter PR started trading in 2001, probably the biggest part of our job was to generate positive coverage in traditional print or broadcast media. Over the past 17 years, the role of PR in the overall marketing strategy of a company has changed dramatically. The Chartered Institute of Public Relations (CIPR) describes PR as [...]

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Pitches at an exhibition

By |2018-04-27T10:27:03+00:00April 27th, 2018|Categories: News, PR Industry|

   On a recent visit to the NEC in Birmingham, we joined a client of ours at the Foodex exhibition which is the ‘the UK show for processing, packaging and logistics’ in the F&D industry. It doesn’t sound as though it’s something to get too excited about does it?! But having spent a couple of [...]

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Key considerations for PR pros in 2018

By |2018-01-31T09:26:05+00:00January 31st, 2018|Categories: News, North West Business, Social Media|

As we begin to implement our 2018 campaigns, we look at five of the key considerations facing our industry and the way in which we work. Prepare for a convergence of PR and influencer marketing Public relations have evolved from media relations to influencer relations. Every social media channel has given rise to a new [...]

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Thinking big ‘and high’ for clients

By |2019-02-08T11:37:59+00:00November 22nd, 2017|Categories: News, North West Business, Social Media|

Roberts bakery launch new products with a ‘Highest Tea’ event at the Etihad Stadium Souter PR embarked on its highest ever challenge for Roberts bakery last month with a High Tea celebration 100ft above the Etihad stadium in Manchester. For one day only, the sky really was the limit for the Roberts team [...]

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The scent of summer and five of our favourite sunny seasonal campaigns

By |2017-05-22T13:27:56+00:00May 22nd, 2017|Categories: News, PR Industry, Social Media|

At the time of writing, there is the most splendid scent of summer in the air here at Souter PR. So to celebrate what we hope will be a most fabulous few months of sunshine and fun times ahead of us, we’ve taken a look at our top five favourite campaigns that simply scream summer [...]

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Let’s hear it for new PR brief

By |2019-02-08T11:39:05+00:00March 23rd, 2017|Categories: News, North West Business, PR Industry|

  Starkey Hearing Technologies has appointed Souter PR to drive an awareness-raising campaign on hearing health. Activity for the Stockport-based business will focus on May’s Deaf Awareness Week as well as the company’s 40th anniversary that takes place this year. The move follows the successful creation and implementation of a national and regional consumer campaign [...]

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We help deliver Annual Review for The Vernon

By |2017-03-22T12:37:56+00:00March 22nd, 2017|Categories: News, North West Business, PR Industry|

Souter PR has just completed the Vernon Building Society’s 2016 20-page Annual Review magazine. It’s the third year that the agency has supported the Stockport-based building society’s marketing team in the development of the publication, which covers its financial performance as well as product, customer, staff and community news. Souter PR provides project management, copy-writing, [...]

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The most memorable mum-themed marketing

By |2017-03-22T12:10:21+00:00March 22nd, 2017|Categories: PR Industry, Social Media|

                  This weekend’s Mothering Sunday is a major event on the commercial calendar - presenting marketers with ideal opportunities to increase both awareness and sales. Needless to say, many big brands and agencies pull out all the stops to make the most memorable mark on Mother’s Day [...]

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The Christmas rush – how to get engagement

By |2016-12-02T14:20:23+00:00November 22nd, 2016|Categories: PR Industry|

It’s nearly Christmas and since early November we’ve started to see TV, press and online campaigns urging us to buy. PR and marketing is of course a year-round activity, but every Christmas we see new ideas to entice us into making a commitment to a brand. Here is a nice example courtesy of Campaign Live for [...]

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2001: A PR odyssey (celebrating our 15th anniversary)

By |2016-11-06T11:58:18+00:00August 9th, 2016|Categories: Experienced PR Pros, News, PR Industry|

Back in January 2001 the world was quite a different place. It’s amazing to think those who had any form of mobile phone were either holding a machine the size of a brick (complete with attached aerial), or it was actually connected by a cord to a cradle in a car. In fact, the iphone wasn’t [...]

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