Blog2016-12-09T12:50:50+00:00

We’re passionate about great content – producing our own and discussing news and views that we find interesting. We hope you do too.

Changing media consumption habits – How businesses should adjust their comms strategy during the Covid-19 crisis

By |May 13th, 2020|Categories: Experienced PR Pros, News, PR Industry|

Since the outbreak of COVID-19, the way people are consuming media has changed - and we’ve been spending more time than ever online. According to the Global Web Index, 80% of us Brits are consuming [...]

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Our round-up of some of the most positive people stories behind the crisis

By |April 22nd, 2020|Categories: Experienced PR Pros, News, PR Industry|

Picture: I love Manchester                                                              [...]

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PR and the pandemic: Rethinking communications strategies to ensure that the right stories are told

By |April 7th, 2020|Categories: Experienced PR Pros, News, PR Industry|

Even for the most well-prepared of brands, it’s unlikely that many had prepared a crisis plan robust enough to navigate the Covid-19 pandemic. And, how could they? The situation is changing by the day. [...]

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Who tuned in to watch Roberts’ Crunchy Cricket Loaf make its CBBC debut?

By |February 28th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

Roberts bakery and its Crunchy Cricket Loaf returned to prime-time TV yesterday - this time on Blue Peter, the longest-running children's TV show in the world. Since its launch last November, media interest in [...]

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A round up of the Valentine’s Day launches that we love the most

By |February 7th, 2020|Categories: Food and Drink, News, PR Industry|

In case you’ve missed it, Valentine’s Day is just around the corner and gives the more starry-eyed amongst us time to indulge in some good old fashioned and unapologetic romance. We just love it here at [...]

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Do any of this year’s Veganuary launches really rival 2019’s vegan sausage roll??

By |January 23rd, 2020|Categories: Food and Drink, News, PR Industry|

Veganuary is in full swing and, although none of us here at Souter PR are amongst the 14% of all Brits taking part in the plant-based challenge, we absolutely love foodie innovation and all [...]

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Driving business to get fit for 2020

By |January 23rd, 2020|Categories: News, North West Business, PR Industry|

Marketing WAM’s Jan Cowan (left) and Sue Souter with Sophie Lawler, CEO of Total Fitness In its best attended meeting to date connections and news organisation Marketing WAM  - supported by Souter PR - [...]

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Classic news hook still works a treat

By |December 10th, 2019|Categories: Experienced PR Pros, News, North West Business, PR Industry|

We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise. Formed in Autumn 1979, the [...]

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