What exactly is PR?!

By |2018-07-26T10:23:40+00:00July 26th, 2018|Categories: Experienced PR Pros, PR Industry|

When Souter PR started trading in 2001, probably the biggest part of our job was to generate positive coverage in traditional print or broadcast media. Over the past 17 years, the role of PR in the overall marketing strategy of a company has changed dramatically. The Chartered Institute of Public Relations (CIPR) describes PR as [...]

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2001: A PR odyssey (celebrating our 15th anniversary)

By |2016-11-06T11:58:18+00:00August 9th, 2016|Categories: Experienced PR Pros, News, PR Industry|

Back in January 2001 the world was quite a different place. It’s amazing to think those who had any form of mobile phone were either holding a machine the size of a brick (complete with attached aerial), or it was actually connected by a cord to a cradle in a car. In fact, the iphone wasn’t [...]

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Content Academy puts nine new businesses through funded training

By |2016-11-06T11:58:18+00:00June 12th, 2015|Categories: Experienced PR Pros, News, Social Media|

Content is still king and the Content Academy is still busy tutoring people on why content is so important, how to put together simple news stories, develop an approach to creating impactful imagery and video, talk about it on social media and put a plan in place to make it all happen. Hosted at the Stockport [...]

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