Changing media consumption habits – How businesses should adjust their comms strategy during the Covid-19 crisis

By |2020-05-13T12:55:10+00:00May 13th, 2020|Categories: Experienced PR Pros, News, PR Industry|

Since the outbreak of COVID-19, the way people are consuming media has changed - and we’ve been spending more time than ever online. According to the Global Web Index, 80% of us Brits are consuming more content than ever since lockdown began. There’s been a surge in the usage of streaming services, online shopping sites and [...]

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Our round-up of some of the most positive people stories behind the crisis

By |2020-04-22T10:08:20+00:00April 22nd, 2020|Categories: Experienced PR Pros, News, PR Industry|

Picture: I love Manchester                                                               Picture: The Warrington Guardian As the coronavirus crisis continues and we enter into another three weeks of lockdown, it’s easy to [...]

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PR and the pandemic: Rethinking communications strategies to ensure that the right stories are told

By |2020-04-07T08:30:13+00:00April 7th, 2020|Categories: Experienced PR Pros, News, PR Industry|

Even for the most well-prepared of brands, it’s unlikely that many had prepared a crisis plan robust enough to navigate the Covid-19 pandemic. And, how could they? The situation is changing by the day. Who knows what tomorrow will bring? At Souter PR, we’re busy advising our clients on the ‘whys, ifs and hows’ of [...]

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Make your content sing!

By |2019-12-10T12:45:51+00:00December 10th, 2019|Categories: Experienced PR Pros, PR Industry, Social Media|

Sue Souter talks about raising brand awareness through being consistent (and then bold) with content If I had a pound for every time someone said to me ‘but I don’t know what to write’ I would be on my beach in the Bahamas by now. (Note to self - put that right). So I have [...]

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Classic news hook still works a treat

By |2019-12-10T12:02:27+00:00December 10th, 2019|Categories: Experienced PR Pros, News, North West Business, PR Industry|

We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise. Formed in Autumn 1979, the size and success of the Cheshire-based company has consistently grown over four decades in terms of size, capabilities and customer base. [...]

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We’re an agency with a taste for Food & Drink campaigns

By |2019-02-08T11:30:21+00:00January 17th, 2019|Categories: Experienced PR Pros, Food and Drink, Social Media|

With a thirst for knowledge and an appetite for results, the team here at Souter PR is always hungry to work with some the UK’s leading food and drink brands. So how do we work with them and what benefits do we bring to their business? Well, we’re an award-winning PR agency that creates and [...]

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What exactly is PR?!

By |2018-07-26T10:23:40+00:00July 26th, 2018|Categories: Experienced PR Pros, PR Industry|

When Souter PR started trading in 2001, probably the biggest part of our job was to generate positive coverage in traditional print or broadcast media. Over the past 17 years, the role of PR in the overall marketing strategy of a company has changed dramatically. The Chartered Institute of Public Relations (CIPR) describes PR as [...]

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2001: A PR odyssey (celebrating our 15th anniversary)

By |2016-11-06T11:58:18+00:00August 9th, 2016|Categories: Experienced PR Pros, News, PR Industry|

Back in January 2001 the world was quite a different place. It’s amazing to think those who had any form of mobile phone were either holding a machine the size of a brick (complete with attached aerial), or it was actually connected by a cord to a cradle in a car. In fact, the iphone wasn’t [...]

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Content Academy puts nine new businesses through funded training

By |2016-11-06T11:58:18+00:00June 12th, 2015|Categories: Experienced PR Pros, News, Social Media|

Content is still king and the Content Academy is still busy tutoring people on why content is so important, how to put together simple news stories, develop an approach to creating impactful imagery and video, talk about it on social media and put a plan in place to make it all happen. Hosted at the Stockport [...]

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