How to connect with our ‘new’ post-pandemic consumer

By |2020-08-04T08:11:13+00:00August 4th, 2020|Categories: Food and Drink, News, North West Business|

You snooze, you lose There’s no doubt that the events of 2020 have created a new economic landscape that poses a threat to all those who are not ready nor willing to adapt. In the same way, many of those who were quick to keep up and adjust to changing demands are enjoying a success [...]

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How hospitality brands are developing their reopening strategies and making news

By |2020-07-06T09:26:08+00:00July 6th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

After months of nationwide lockdown, many English hospitality brands began reopening from 4th July – as dubbed, by some sources, ‘Super Saturday Independence Day.’ The most savvy are using behavioural insight to help them strike the right tone to develop phased reopening strategies that offer a taste of excitement, whilst recognising consumer concern, the need [...]

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Who tuned in to watch Roberts’ Crunchy Cricket Loaf make its CBBC debut?

By |2020-02-28T08:00:40+00:00February 28th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

Roberts bakery and its Crunchy Cricket Loaf returned to prime-time TV yesterday - this time on Blue Peter, the longest-running children's TV show in the world. Since its launch last November, media interest in this quirky and innovative bake – and indeed our lovely client Roberts - shows no signs of slowing down. Despite being [...]

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A round up of the Valentine’s Day launches that we love the most

By |2020-02-07T14:33:41+00:00February 7th, 2020|Categories: Food and Drink, News, PR Industry|

In case you’ve missed it, Valentine’s Day is just around the corner and gives the more starry-eyed amongst us time to indulge in some good old fashioned and unapologetic romance. We just love it here at Souter PR. But not because we’re hopeless romantics with a fondness for flowers and Fizzy wine. No, we love it because [...]

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Do any of this year’s Veganuary launches really rival 2019’s vegan sausage roll??

By |2020-01-23T13:38:44+00:00January 23rd, 2020|Categories: Food and Drink, News, PR Industry|

Veganuary is in full swing and, although none of us here at Souter PR are amongst the 14% of all Brits taking part in the plant-based challenge, we absolutely love foodie innovation and all the new launches hit shelves, menus - and headlines - this year. And we’ve been spoilt for choice. Almost a quarter [...]

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Anyone for crickets?

By |2019-12-10T10:38:03+00:00December 10th, 2019|Categories: Food and Drink, News, North West Business|

Like something straight out of the bizarre Bushtucker Trial on ITV's 'I'm A Celebrity', Northwich-based Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. And it was year 5 children at Hartford Manor Primary, on Stones Manor Lane, who were amongst the first to try the [...]

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Our round up of the most eye-catching Easter launches 2019

By |2019-03-29T11:52:51+00:00March 29th, 2019|Categories: Food and Drink, News, PR Industry, Social Media|

    Chocolate, chicks and fluffy Easter bunnies. When it comes to PR ideas at mark this holiday and drive seasonal sales, it’s often tricky to steer too far away from the tried and tested. But then many brands embrace the classics, update and re-launch each year and execute their Easter campaigns to perfection. Others [...]

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Out of Office ‘on’ and off to BeerX

By |2019-03-15T10:01:12+00:00March 15th, 2019|Categories: Food and Drink, News|

Yesterday we enjoyed a few hours out of the office to visit our lovely client Kemtile at BeerX - the UK's biggest beer and brewing trade show that has taken place this week in Liverpool. And never before have we seen so many beards and beer being drunk at an expo! Kemtile is the brewery [...]

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Our round up of some of the tastiest vegan food and drink launches of late

By |2019-02-28T09:43:36+00:00February 28th, 2019|Categories: Food and Drink, News, Social Media|

We’re monitoring media and speaking to food and news journalists and influencers all the time, and it’s clear that veganism is bigger than ever. And there’s no sign of the trend diminishing any time soon. Quite the opposite, in fact. Veganuary ’19 ended on record high with 250,000 participants – that’s more than in previous [...]

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Our most insta’rational toppings for national toast day

By |2019-02-19T09:58:12+00:00February 19th, 2019|Categories: Food and Drink, News, Social Media|

With National Toast Day upon us – and Roberts bakery being one of our lovely clients – we’ve decided to take a look at the most insta’rational recipes and tastiest toppings to celebrate the date this Saturday 23rd February. And its following is fierce. At the time of drafting this post, there are 3,740,172 #toast tagged [...]

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