How to connect with our ‘new’ post-pandemic consumer

By |2020-08-04T08:11:13+00:00August 4th, 2020|Categories: Food and Drink, News, North West Business|

You snooze, you lose There’s no doubt that the events of 2020 have created a new economic landscape that poses a threat to all those who are not ready nor willing to adapt. In the same way, many of those who were quick to keep up and adjust to changing demands are enjoying a success [...]

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How hospitality brands are developing their reopening strategies and making news

By |2020-07-06T09:26:08+00:00July 6th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

After months of nationwide lockdown, many English hospitality brands began reopening from 4th July – as dubbed, by some sources, ‘Super Saturday Independence Day.’ The most savvy are using behavioural insight to help them strike the right tone to develop phased reopening strategies that offer a taste of excitement, whilst recognising consumer concern, the need [...]

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Who tuned in to watch Roberts’ Crunchy Cricket Loaf make its CBBC debut?

By |2020-02-28T08:00:40+00:00February 28th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

Roberts bakery and its Crunchy Cricket Loaf returned to prime-time TV yesterday - this time on Blue Peter, the longest-running children's TV show in the world. Since its launch last November, media interest in this quirky and innovative bake – and indeed our lovely client Roberts - shows no signs of slowing down. Despite being [...]

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Driving business to get fit for 2020

By |2020-01-23T11:14:49+00:00January 23rd, 2020|Categories: News, North West Business, PR Industry|

Marketing WAM’s Jan Cowan (left) and Sue Souter with Sophie Lawler, CEO of Total Fitness In its best attended meeting to date connections and news organisation Marketing WAM  - supported by Souter PR - welcomed business owners from the Wilmslow, Alderley and Macclesfield areas to a session at Wilmslow Conference Centre last week that inspired [...]

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Classic news hook still works a treat

By |2019-12-10T12:02:27+00:00December 10th, 2019|Categories: Experienced PR Pros, News, North West Business, PR Industry|

We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise. Formed in Autumn 1979, the size and success of the Cheshire-based company has consistently grown over four decades in terms of size, capabilities and customer base. [...]

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Anyone for crickets?

By |2019-12-10T10:38:03+00:00December 10th, 2019|Categories: Food and Drink, News, North West Business|

Like something straight out of the bizarre Bushtucker Trial on ITV's 'I'm A Celebrity', Northwich-based Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. And it was year 5 children at Hartford Manor Primary, on Stones Manor Lane, who were amongst the first to try the [...]

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Wattl wins £15k package of business support

By |2019-02-08T11:32:04+00:00December 12th, 2018|Categories: News, North West Business|

Tech start-up company, Wattl, has won £15,000 of business support after being announced as the winner of this year’s Pioneer 10 competition, organised by Stockport Business & Innovation Centre (SBIC). Our own Sue Souter was one of the judges. The brain child of Emma and Matthew Ryan, Wattl’s unique video sharing platform is an innovative [...]

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Changing perceptions of a town centre

By |2019-02-08T11:33:25+00:00October 25th, 2018|Categories: News, North West Business|

   Sue Souter joined an influential group of business leaders recently to debate Stockport’s progress as a vibrant place to live and work and the overall impression was let’s keep going with what we have started. The mood was upbeat and positive in marked contrast to business panel sessions from a few years ago. Back then there would [...]

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Key considerations for PR pros in 2018

By |2018-01-31T09:26:05+00:00January 31st, 2018|Categories: News, North West Business, Social Media|

As we begin to implement our 2018 campaigns, we look at five of the key considerations facing our industry and the way in which we work. Prepare for a convergence of PR and influencer marketing Public relations have evolved from media relations to influencer relations. Every social media channel has given rise to a new [...]

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Thinking big ‘and high’ for clients

By |2019-02-08T11:37:59+00:00November 22nd, 2017|Categories: News, North West Business, Social Media|

Roberts bakery launch new products with a ‘Highest Tea’ event at the Etihad Stadium Souter PR embarked on its highest ever challenge for Roberts bakery last month with a High Tea celebration 100ft above the Etihad stadium in Manchester. For one day only, the sky really was the limit for the Roberts team [...]

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