Cheers to some of the most gin-ius PR stunts and activations this International G&T Day

By |2018-10-15T09:28:33+00:00October 15th, 2018|Categories: News, PR Industry|

We have to admit, we’re all partial to a G&T here at Souter PR. As is much of the UK population, it seems - with housewives and hipsters alike sending sales soaring over the last ten years to more than three-times what they were in 2009. It’s so popular, in fact, there are now two [...]

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What exactly is PR?!

By |2018-07-26T10:23:40+00:00July 26th, 2018|Categories: Experienced PR Pros, PR Industry|

When Souter PR started trading in 2001, probably the biggest part of our job was to generate positive coverage in traditional print or broadcast media. Over the past 17 years, the role of PR in the overall marketing strategy of a company has changed dramatically. The Chartered Institute of Public Relations (CIPR) describes PR as [...]

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Pitches at an exhibition

By |2018-04-27T10:27:03+00:00April 27th, 2018|Categories: News, PR Industry|

   On a recent visit to the NEC in Birmingham, we joined a client of ours at the Foodex exhibition which is the ‘the UK show for processing, packaging and logistics’ in the F&D industry. It doesn’t sound as though it’s something to get too excited about does it?! But having spent a couple of [...]

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Happy Valentine’s Day!

By |2018-02-13T14:28:59+00:00February 13th, 2018|Categories: News, PR Industry, Social Media|

I LOVE YOU, PR Happy Valentine’s Day to you from us. Whether you prefer tongue in cheek statements or bold, passionate manifestations, the annual day of romance is upon us. Love it or loathe it, V-Day is an excellent £43 million opportunity for brands and retailers to express their marketing magic with the most couply [...]

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The scent of summer and five of our favourite sunny seasonal campaigns

By |2017-05-22T13:27:56+00:00May 22nd, 2017|Categories: News, PR Industry, Social Media|

At the time of writing, there is the most splendid scent of summer in the air here at Souter PR. So to celebrate what we hope will be a most fabulous few months of sunshine and fun times ahead of us, we’ve taken a look at our top five favourite campaigns that simply scream summer [...]

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Let’s hear it for new PR brief

By |2017-06-21T11:00:45+00:00March 23rd, 2017|Categories: News, North West Business, PR Industry|

  Starkey Hearing Technologies has appointed Souter PR to drive an awareness-raising campaign on hearing health. Activity for the Stockport-based business will focus on May’s Deaf Awareness Week as well as the company’s 40th anniversary that takes place this year. The move follows the successful creation and implementation of a national and regional consumer campaign [...]

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We help deliver Annual Review for The Vernon

By |2017-03-22T12:37:56+00:00March 22nd, 2017|Categories: News, North West Business, PR Industry|

Souter PR has just completed the Vernon Building Society’s 2016 20-page Annual Review magazine. It’s the third year that the agency has supported the Stockport-based building society’s marketing team in the development of the publication, which covers its financial performance as well as product, customer, staff and community news. Souter PR provides project management, copy-writing, [...]

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The most memorable mum-themed marketing

By |2017-03-22T12:10:21+00:00March 22nd, 2017|Categories: PR Industry, Social Media|

                  This weekend’s Mothering Sunday is a major event on the commercial calendar - presenting marketers with ideal opportunities to increase both awareness and sales. Needless to say, many big brands and agencies pull out all the stops to make the most memorable mark on Mother’s Day [...]

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Roses are red, violets are blue, we love Valentine’s Day, do you?

By |2017-02-06T15:18:29+00:00February 6th, 2017|Categories: PR Industry, Social Media|

      As we career towards the time of year that fills many of us with dread, there’s no escape from heart-smothered shops, romantic meal deals for two and florists making small fortunes from those who just love saying it with flowers. But whatever your take on February 14th, it now ranks fourth among [...]

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A look at what’s in store for 2017

By |2017-01-10T09:46:28+00:00January 10th, 2017|Categories: PR Industry, Social Media|

Public Relations and communications has evolved significantly in recent years. The increased prevalence of digital and social media has propelled ‘word of mouth’ and, more than ever before, digitally savvy consumers are shying away from more traditional advertising methods and are instead being guided by the opinions of peers, friends and industry experts. So as [...]

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