Make your content sing!

By |2019-12-10T12:45:51+00:00December 10th, 2019|Categories: Experienced PR Pros, PR Industry, Social Media|

Sue Souter talks about raising brand awareness through being consistent (and then bold) with content If I had a pound for every time someone said to me ‘but I don’t know what to write’ I would be on my beach in the Bahamas by now. (Note to self - put that right). So I have [...]

Comments Off on Make your content sing!

Classic news hook still works a treat

By |2019-12-10T12:02:27+00:00December 10th, 2019|Categories: Experienced PR Pros, News, North West Business, PR Industry|

We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise. Formed in Autumn 1979, the size and success of the Cheshire-based company has consistently grown over four decades in terms of size, capabilities and customer base. [...]

Comments Off on Classic news hook still works a treat

Our round up of the most eye-catching Easter launches 2019

By |2019-03-29T11:52:51+00:00March 29th, 2019|Categories: Food and Drink, News, PR Industry, Social Media|

    Chocolate, chicks and fluffy Easter bunnies. When it comes to PR ideas at mark this holiday and drive seasonal sales, it’s often tricky to steer too far away from the tried and tested. But then many brands embrace the classics, update and re-launch each year and execute their Easter campaigns to perfection. Others [...]

Comments Off on Our round up of the most eye-catching Easter launches 2019

Cheers to some of the most gin-ius PR stunts and activations this International G&T Day

By |2019-01-31T14:55:59+00:00October 15th, 2018|Categories: Food and Drink, News, PR Industry|

We have to admit, we’re all partial to a G&T here at Souter PR. As is much of the UK population, it seems - with housewives and hipsters alike sending sales soaring over the last ten years to more than three-times what they were in 2009. It’s so popular, in fact, there are now two [...]

Comments Off on Cheers to some of the most gin-ius PR stunts and activations this International G&T Day

What exactly is PR?!

By |2018-07-26T10:23:40+00:00July 26th, 2018|Categories: Experienced PR Pros, PR Industry|

When Souter PR started trading in 2001, probably the biggest part of our job was to generate positive coverage in traditional print or broadcast media. Over the past 17 years, the role of PR in the overall marketing strategy of a company has changed dramatically. The Chartered Institute of Public Relations (CIPR) describes PR as [...]

Comments Off on What exactly is PR?!

Pitches at an exhibition

By |2018-04-27T10:27:03+00:00April 27th, 2018|Categories: News, PR Industry|

   On a recent visit to the NEC in Birmingham, we joined a client of ours at the Foodex exhibition which is the ‘the UK show for processing, packaging and logistics’ in the F&D industry. It doesn’t sound as though it’s something to get too excited about does it?! But having spent a couple of [...]

Comments Off on Pitches at an exhibition

The scent of summer and five of our favourite sunny seasonal campaigns

By |2017-05-22T13:27:56+00:00May 22nd, 2017|Categories: News, PR Industry, Social Media|

At the time of writing, there is the most splendid scent of summer in the air here at Souter PR. So to celebrate what we hope will be a most fabulous few months of sunshine and fun times ahead of us, we’ve taken a look at our top five favourite campaigns that simply scream summer [...]

Comments Off on The scent of summer and five of our favourite sunny seasonal campaigns

Let’s hear it for new PR brief

By |2019-02-08T11:39:05+00:00March 23rd, 2017|Categories: News, North West Business, PR Industry|

  Starkey Hearing Technologies has appointed Souter PR to drive an awareness-raising campaign on hearing health. Activity for the Stockport-based business will focus on May’s Deaf Awareness Week as well as the company’s 40th anniversary that takes place this year. The move follows the successful creation and implementation of a national and regional consumer campaign [...]

Comments Off on Let’s hear it for new PR brief

We help deliver Annual Review for The Vernon

By |2017-03-22T12:37:56+00:00March 22nd, 2017|Categories: News, North West Business, PR Industry|

Souter PR has just completed the Vernon Building Society’s 2016 20-page Annual Review magazine. It’s the third year that the agency has supported the Stockport-based building society’s marketing team in the development of the publication, which covers its financial performance as well as product, customer, staff and community news. Souter PR provides project management, copy-writing, [...]

Comments Off on We help deliver Annual Review for The Vernon

The most memorable mum-themed marketing

By |2017-03-22T12:10:21+00:00March 22nd, 2017|Categories: PR Industry, Social Media|

                  This weekend’s Mothering Sunday is a major event on the commercial calendar - presenting marketers with ideal opportunities to increase both awareness and sales. Needless to say, many big brands and agencies pull out all the stops to make the most memorable mark on Mother’s Day [...]

Comments Off on The most memorable mum-themed marketing