Who tuned in to watch Roberts’ Crunchy Cricket Loaf make its CBBC debut?

By |2020-02-28T08:00:40+00:00February 28th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

Roberts bakery and its Crunchy Cricket Loaf returned to prime-time TV yesterday - this time on Blue Peter, the longest-running children's TV show in the world. Since its launch last November, media interest in this quirky and innovative bake – and indeed our lovely client Roberts - shows no signs of slowing down. Despite being [...]

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A round up of the Valentine’s Day launches that we love the most

By |2020-02-07T14:33:41+00:00February 7th, 2020|Categories: Food and Drink, News, PR Industry|

In case you’ve missed it, Valentine’s Day is just around the corner and gives the more starry-eyed amongst us time to indulge in some good old fashioned and unapologetic romance. We just love it here at Souter PR. But not because we’re hopeless romantics with a fondness for flowers and Fizzy wine. No, we love it because [...]

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Do any of this year’s Veganuary launches really rival 2019’s vegan sausage roll??

By |2020-01-23T13:38:44+00:00January 23rd, 2020|Categories: Food and Drink, News, PR Industry|

Veganuary is in full swing and, although none of us here at Souter PR are amongst the 14% of all Brits taking part in the plant-based challenge, we absolutely love foodie innovation and all the new launches hit shelves, menus - and headlines - this year. And we’ve been spoilt for choice. Almost a quarter [...]

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Driving business to get fit for 2020

By |2020-01-23T11:14:49+00:00January 23rd, 2020|Categories: News, North West Business, PR Industry|

Marketing WAM’s Jan Cowan (left) and Sue Souter with Sophie Lawler, CEO of Total Fitness In its best attended meeting to date connections and news organisation Marketing WAM  - supported by Souter PR - welcomed business owners from the Wilmslow, Alderley and Macclesfield areas to a session at Wilmslow Conference Centre last week that inspired [...]

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Make your content sing!

By |2019-12-10T12:45:51+00:00December 10th, 2019|Categories: Experienced PR Pros, PR Industry, Social Media|

Sue Souter talks about raising brand awareness through being consistent (and then bold) with content If I had a pound for every time someone said to me ‘but I don’t know what to write’ I would be on my beach in the Bahamas by now. (Note to self - put that right). So I have [...]

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Classic news hook still works a treat

By |2019-12-10T12:02:27+00:00December 10th, 2019|Categories: Experienced PR Pros, News, North West Business, PR Industry|

We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise. Formed in Autumn 1979, the size and success of the Cheshire-based company has consistently grown over four decades in terms of size, capabilities and customer base. [...]

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Our round up of the most eye-catching Easter launches 2019

By |2019-03-29T11:52:51+00:00March 29th, 2019|Categories: Food and Drink, News, PR Industry, Social Media|

    Chocolate, chicks and fluffy Easter bunnies. When it comes to PR ideas at mark this holiday and drive seasonal sales, it’s often tricky to steer too far away from the tried and tested. But then many brands embrace the classics, update and re-launch each year and execute their Easter campaigns to perfection. Others [...]

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Cheers to some of the most gin-ius PR stunts and activations this International G&T Day

By |2019-01-31T14:55:59+00:00October 15th, 2018|Categories: Food and Drink, News, PR Industry|

We have to admit, we’re all partial to a G&T here at Souter PR. As is much of the UK population, it seems - with housewives and hipsters alike sending sales soaring over the last ten years to more than three-times what they were in 2009. It’s so popular, in fact, there are now two [...]

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What exactly is PR?!

By |2018-07-26T10:23:40+00:00July 26th, 2018|Categories: Experienced PR Pros, PR Industry|

When Souter PR started trading in 2001, probably the biggest part of our job was to generate positive coverage in traditional print or broadcast media. Over the past 17 years, the role of PR in the overall marketing strategy of a company has changed dramatically. The Chartered Institute of Public Relations (CIPR) describes PR as [...]

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Pitches at an exhibition

By |2018-04-27T10:27:03+00:00April 27th, 2018|Categories: News, PR Industry|

   On a recent visit to the NEC in Birmingham, we joined a client of ours at the Foodex exhibition which is the ‘the UK show for processing, packaging and logistics’ in the F&D industry. It doesn’t sound as though it’s something to get too excited about does it?! But having spent a couple of [...]

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