How hospitality brands are developing their reopening strategies and making news

By |2020-07-06T09:26:08+00:00July 6th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

After months of nationwide lockdown, many English hospitality brands began reopening from 4th July – as dubbed, by some sources, ‘Super Saturday Independence Day.’ The most savvy are using behavioural insight to help them strike the right tone to develop phased reopening strategies that offer a taste of excitement, whilst recognising consumer concern, the need [...]

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Changing media consumption habits – How businesses should adjust their comms strategy during the Covid-19 crisis

By |2020-05-13T12:55:10+00:00May 13th, 2020|Categories: Experienced PR Pros, News, PR Industry|

Since the outbreak of COVID-19, the way people are consuming media has changed - and we’ve been spending more time than ever online. According to the Global Web Index, 80% of us Brits are consuming more content than ever since lockdown began. There’s been a surge in the usage of streaming services, online shopping sites and [...]

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Our round-up of some of the most positive people stories behind the crisis

By |2020-04-22T10:08:20+00:00April 22nd, 2020|Categories: Experienced PR Pros, News, PR Industry|

Picture: I love Manchester                                                               Picture: The Warrington Guardian As the coronavirus crisis continues and we enter into another three weeks of lockdown, it’s easy to [...]

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PR and the pandemic: Rethinking communications strategies to ensure that the right stories are told

By |2020-04-07T08:30:13+00:00April 7th, 2020|Categories: Experienced PR Pros, News, PR Industry|

Even for the most well-prepared of brands, it’s unlikely that many had prepared a crisis plan robust enough to navigate the Covid-19 pandemic. And, how could they? The situation is changing by the day. Who knows what tomorrow will bring? At Souter PR, we’re busy advising our clients on the ‘whys, ifs and hows’ of [...]

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Who tuned in to watch Roberts’ Crunchy Cricket Loaf make its CBBC debut?

By |2020-02-28T08:00:40+00:00February 28th, 2020|Categories: Food and Drink, News, North West Business, PR Industry|

Roberts bakery and its Crunchy Cricket Loaf returned to prime-time TV yesterday - this time on Blue Peter, the longest-running children's TV show in the world. Since its launch last November, media interest in this quirky and innovative bake – and indeed our lovely client Roberts - shows no signs of slowing down. Despite being [...]

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A round up of the Valentine’s Day launches that we love the most

By |2020-02-07T14:33:41+00:00February 7th, 2020|Categories: Food and Drink, News, PR Industry|

In case you’ve missed it, Valentine’s Day is just around the corner and gives the more starry-eyed amongst us time to indulge in some good old fashioned and unapologetic romance. We just love it here at Souter PR. But not because we’re hopeless romantics with a fondness for flowers and Fizzy wine. No, we love it because [...]

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Do any of this year’s Veganuary launches really rival 2019’s vegan sausage roll??

By |2020-01-23T13:38:44+00:00January 23rd, 2020|Categories: Food and Drink, News, PR Industry|

Veganuary is in full swing and, although none of us here at Souter PR are amongst the 14% of all Brits taking part in the plant-based challenge, we absolutely love foodie innovation and all the new launches hit shelves, menus - and headlines - this year. And we’ve been spoilt for choice. Almost a quarter [...]

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Driving business to get fit for 2020

By |2020-01-23T11:14:49+00:00January 23rd, 2020|Categories: News, North West Business, PR Industry|

Marketing WAM’s Jan Cowan (left) and Sue Souter with Sophie Lawler, CEO of Total Fitness In its best attended meeting to date connections and news organisation Marketing WAM  - supported by Souter PR - welcomed business owners from the Wilmslow, Alderley and Macclesfield areas to a session at Wilmslow Conference Centre last week that inspired [...]

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Make your content sing!

By |2019-12-10T12:45:51+00:00December 10th, 2019|Categories: Experienced PR Pros, PR Industry, Social Media|

Sue Souter talks about raising brand awareness through being consistent (and then bold) with content If I had a pound for every time someone said to me ‘but I don’t know what to write’ I would be on my beach in the Bahamas by now. (Note to self - put that right). So I have [...]

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Classic news hook still works a treat

By |2019-12-10T12:02:27+00:00December 10th, 2019|Categories: Experienced PR Pros, News, North West Business, PR Industry|

We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise. Formed in Autumn 1979, the size and success of the Cheshire-based company has consistently grown over four decades in terms of size, capabilities and customer base. [...]

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