Happy Valentine’s Day!

By |2018-02-13T14:28:59+00:00February 13th, 2018|Categories: News, PR Industry, Social Media|

I LOVE YOU, PR Happy Valentine’s Day to you from us. Whether you prefer tongue in cheek statements or bold, passionate manifestations, the annual day of romance is upon us. Love it or loathe it, V-Day is an excellent £43 million opportunity for brands and retailers to express their marketing magic with the most couply [...]

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Souter PR strengthens digital resources with new hire

By |2018-02-06T10:53:45+00:00February 6th, 2018|Categories: News, North West Business, Social Media|

We have recently appointed 20-year-old Chloe Barrett to a Digital PR Executive role here at Souter PR. A former apprentice of the Juice Academy where she gained a Digital Marketing and Social Media in Business qualification Chloe joins with 12 months consultancy experience under her belt. She will work across Souters’ client base helping to [...]

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Key considerations for PR pros in 2018

By |2018-01-31T09:26:05+00:00January 31st, 2018|Categories: News, North West Business, Social Media|

As we begin to implement our 2018 campaigns, we look at five of the key considerations facing our industry and the way in which we work. Prepare for a convergence of PR and influencer marketing Public relations have evolved from media relations to influencer relations. Every social media channel has given rise to a new [...]

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Thinking big ‘and high’ for clients

By |2017-11-27T11:09:18+00:00November 22nd, 2017|Categories: News, North West Business, Social Media|

Roberts bakery launch new products with a ‘Highest Tea’ event at the Etihad Stadium Souter PR embarked on its highest ever challenge for Roberts bakery last month with a High Tea celebration 100ft above the Etihad stadium in Manchester. For one day only, the sky really was the limit for the Roberts team [...]

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What has become of the newspaper?

By |2017-06-01T12:49:33+00:00June 1st, 2017|Categories: News, Social Media|

  Nowadays, we find ourselves busier and busier with everyday life, and social media provides an excellent way of staying up to date with what’s going on in the world around us. However, in the age of technology, newspapers are finding themselves more and more redundant, used more as a fly swatter or coffee coaster [...]

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The scent of summer and five of our favourite sunny seasonal campaigns

By |2017-05-22T13:27:56+00:00May 22nd, 2017|Categories: News, PR Industry, Social Media|

At the time of writing, there is the most splendid scent of summer in the air here at Souter PR. So to celebrate what we hope will be a most fabulous few months of sunshine and fun times ahead of us, we’ve taken a look at our top five favourite campaigns that simply scream summer [...]

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The most memorable mum-themed marketing

By |2017-03-22T12:10:21+00:00March 22nd, 2017|Categories: PR Industry, Social Media|

                  This weekend’s Mothering Sunday is a major event on the commercial calendar - presenting marketers with ideal opportunities to increase both awareness and sales. Needless to say, many big brands and agencies pull out all the stops to make the most memorable mark on Mother’s Day [...]

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Roses are red, violets are blue, we love Valentine’s Day, do you?

By |2017-02-06T15:18:29+00:00February 6th, 2017|Categories: PR Industry, Social Media|

      As we career towards the time of year that fills many of us with dread, there’s no escape from heart-smothered shops, romantic meal deals for two and florists making small fortunes from those who just love saying it with flowers. But whatever your take on February 14th, it now ranks fourth among [...]

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7 traits of successful content marketeers

By |2017-02-06T15:18:49+00:00February 1st, 2017|Categories: Social Media|

            If you don’t follow Joe Pulizzi, Founder of the Content Marketing Institute, can I recommend you do. He is – as you would expect – a very good content marketing specialist and has lots of good stuff to share. When he began the Institute ten years ago he had less [...]

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A look at what’s in store for 2017

By |2017-01-10T09:46:28+00:00January 10th, 2017|Categories: PR Industry, Social Media|

Public Relations and communications has evolved significantly in recent years. The increased prevalence of digital and social media has propelled ‘word of mouth’ and, more than ever before, digitally savvy consumers are shying away from more traditional advertising methods and are instead being guided by the opinions of peers, friends and industry experts. So as [...]

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