Thinking big ‘and high’ for clients

By | November 22nd, 2017|Categories: News, North West Business, Social Media|

Roberts bakery launch new products with a ‘Highest Tea’ event at the Etihad Stadium Souter PR embarked on its highest ever challenge for Roberts bakery last month with a High Tea celebration 100ft above the Etihad stadium in Manchester. For one day only, the sky really was the limit for the Roberts team [...]

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What has become of the newspaper?

By | June 1st, 2017|Categories: News, Social Media|

  Nowadays, we find ourselves busier and busier with everyday life, and social media provides an excellent way of staying up to date with what’s going on in the world around us. However, in the age of technology, newspapers are finding themselves more and more redundant, used more as a fly swatter or coffee coaster [...]

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The scent of summer and five of our favourite sunny seasonal campaigns

By | May 22nd, 2017|Categories: News, PR Industry, Social Media|

At the time of writing, there is the most splendid scent of summer in the air here at Souter PR. So to celebrate what we hope will be a most fabulous few months of sunshine and fun times ahead of us, we’ve taken a look at our top five favourite campaigns that simply scream summer [...]

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The most memorable mum-themed marketing

By | March 22nd, 2017|Categories: PR Industry, Social Media|

                  This weekend’s Mothering Sunday is a major event on the commercial calendar - presenting marketers with ideal opportunities to increase both awareness and sales. Needless to say, many big brands and agencies pull out all the stops to make the most memorable mark on Mother’s Day [...]

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Roses are red, violets are blue, we love Valentine’s Day, do you?

By | February 6th, 2017|Categories: PR Industry, Social Media|

      As we career towards the time of year that fills many of us with dread, there’s no escape from heart-smothered shops, romantic meal deals for two and florists making small fortunes from those who just love saying it with flowers. But whatever your take on February 14th, it now ranks fourth among [...]

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7 traits of successful content marketeers

By | February 1st, 2017|Categories: Social Media|

            If you don’t follow Joe Pulizzi, Founder of the Content Marketing Institute, can I recommend you do. He is – as you would expect – a very good content marketing specialist and has lots of good stuff to share. When he began the Institute ten years ago he had less [...]

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A look at what’s in store for 2017

By | January 10th, 2017|Categories: PR Industry, Social Media|

Public Relations and communications has evolved significantly in recent years. The increased prevalence of digital and social media has propelled ‘word of mouth’ and, more than ever before, digitally savvy consumers are shying away from more traditional advertising methods and are instead being guided by the opinions of peers, friends and industry experts. So as [...]

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Social Media – How brands may win or lose customers

By | July 19th, 2016|Categories: Social Media|

Social media management platform, Sprout Social, provide an excellent means by which users can engage with their potential customers on a variety of networks. Companies who try to regularly connect with existing and prospective clients tread a fine line between over-facing followers with a deluge of sales messages and missing out on new business by not [...]

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Fuel Your Skills App by Roberts Bakeries

By | July 16th, 2016|Categories: News, North West Business, Social Media|

Derby County forward Tom Ince today helped launch a new app aimed at young Rams fans to get them practising and perfecting a range of footballing skills. He joined the local youngsters, aged from 4-11, at the Powerleague Derby Soccerdome in Derby, to try out the new Fuel your Skills app  and film key skills coached [...]

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The art of self-promotion

By | May 5th, 2016|Categories: PR Industry, Social Media|

I dropped my mobile phone on our driveway yesterday. Even though it was protected by one of those leather cases, the only exposed bit hit the ground first and shattered the whole screen. No worries I thought – there’s a new phone repair and supply shop opened in my local village. I’ll pop down first thing [...]

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