Who are we?
The Content Academy is a professional training ‘school’ designed to help businesses become better producers and publishers of their own content.
What do we do?
The Academy recognises that every business needs great in-house ‘story-tellers’ to maximise the proliferation of digital routes to market and to exploit opportunities in traditional media. To achieve this goal, we work with companies to find those ‘story-tellers’ and train them up to use words, imagery and video to a professional publisher standard. We also work with senior management teams to introduce and explain the value of content marketing and enable them to put together powerful ‘editorial’ calendars in support of business goals.
Experienced professionals from newspapers, broadcasting, video production, public relations and social media have been identified and briefed to create courses to provide practical skills in strategy and content creation & distribution for every type and size of business. The emphasis is on helping businesses drive a continuous flow of fresh, interesting and well-produced content to promote products and services. Our trainers continue to work in their respective fields so provide the latest expertise, proven to deal with real life business challenges.
What courses are available?
The Content Academy focuses on seven areas of training and development in a mix of styles at a range of locations to suit. Below is a snapshot of these courses – talk to us about what would suit your business. We can create any combination for you.