After months of nationwide lockdown, many English hospitality brands began reopening from 4th July – as dubbed, by some sources, ‘Super Saturday Independence Day.’
The most savvy are using behavioural insight to help them strike the right tone to develop phased reopening strategies that offer a taste of excitement, whilst recognising consumer concern, the need for reassurance and the Government guidelines that are in place to ensure that Covid-19 is kept in check.
As the fourth biggest employer in the UK – accounting for 3.2million jobs through direct employment and a further 2.8million indirectly – it’s clear why there’s a focus on restarting it. However controversial the subject is.
Whatever our thoughts on the relaxation and reopening, PR and social media are very much the go-to channels to communicate re-entry as lockdown eases. Here we take a look at seven of the most talked about hospitality campaigns and news stories that are hitting headlines and creating conversations.
BrewDog is first off the mark with farm-to-table fundraiser
Never afraid to court controversy, BrewDog is opening the doors of three of its bars at one-minute past midnight, on 4th, July for a fundraising Equity Punk exclusive with guided beer tasting paired with farm-to-table food. The very limited tickets cost £20 and all proceeds will be donated to Hospitality In Action, a charity dedicated to helping hospitality workers in need.
Wetherspoon brings new meaning to ‘beer goggles’
Protective screens between tables, bar staff wearing goggles and dedicated workers to enforce physical distancing are three predicted measures for pubs in the future, according to a vision set out by the pub operator JD Wetherspoon. It’s pub prototypes news story that was based on the report was picked up by ITV News.
The company has reportedly spent £11million on measures to ensure its 874-strong pub chain can reopen. Other precautionary measures highlighted in the report include: Gloves, masks and goggles for staff; protective screens at the till and between tables; ten hand sanitiser bottles per pub; staff told to hold glasses at the base; daily health checks on employees and condiments coming in disposable sachets rather than reusable containers.
Liverpool’s ‘re-imagined’ Without Walls
There are widespread calls from other towns and cities to follow Liverpool’s lead as it prepares to pedestrianize its streets to boost outdoor dining.
Two of its main city centre streets will be pedestrianised throughout the summer to allow for new seating areas for outdoor dining. It’s a move that’s been welcomed by business owners who’ve said the plans marked the difference between “staying open or closing for good”.
Liverpool City Council is offering independent restaurants grants of £4,000 to buy outdoor furniture, while fees of about £600 for all new street cafe licence applications will be waived. If successful, the scheme could be rolled out to other streets and locations across the UK.
The AA launches Covid-19 safe scheme for UK hospitality businesses
This Covid Confident accreditation scheme was launched by the AA to help instil public confidence in domestic tourism as lockdown measures ease.
Supported by lots of UK’s leading industry bodies, the free scheme gives peace of mind to the thousands of Brits who will be enjoying a ‘staycation’ this summer – indicating which premises have put in place the necessary health and safety measures to reopen.
It’s open to hotels, B&Bs, self-catering properties, campsites and other accommodation, as well as pubs, restaurants, cafes and visitor attractions. Those businesses that qualify get to use the scheme’s logo and a certificate. You can find out which have made the cut, so far, here. And operators can sign up here.
Welcome to Yorkshire publishes guide to best pubs in the county
In the run up to lockdown being eased and pubs reopening, the official tourism agency for Yorkshire has compiled this guide to the very best the county has to offer in a bid to support the sector.
If you’re looking for a socially distanced and safe trip out to the pub Yorkshire, take a look. We’re told they’re listed in alphabetical order as it was so difficult to crown the best pub.
Manchester Evening News launches City Back to Life campaign
With 4.8million staying visits and 59million day visits, tourism is worth £4.5billion to Manchester’s economy, securing 50,440 jobs across the city.
So, it’s clear to see why the MEN launched its City Back to Life campaign – championing Greater Manchester’s hospitality, culture and leisure sectors as they carefully start to ease out of lockdown, and to keep a spotlight on the struggles of those not able to do so yet.
Whether you’re a visitor or an operator, you can find out more about what’s happening across Greater Manchester – and how your hospitality business can be supported – here.
At Souter PR, our team and partners are highly experienced in creating the most relevant and engaging content. We can help businesses with content ideas, editorial opportunities and social media strategies, as well as crisis comms. Get in touch if you’d like to talk.
Night marshals to hit the streets as the ‘new normal’ begins
To reassure residents and support police to “keep things running smoothly,” Leeds City Council has announced that night marshals will be out on the city’s streets as pubs, bars and restaurants reopen and the ‘new normal’ begins.
The six specially appointed marshals will be on hand to remind people of social distancing rules and help with crowd management. Other measures implemented in the city include allowing businesses to serve food and drinks outside and widening pavements.