We helped our client, hygienic flooring specialist Kemtile, celebrate its 40th anniversary this month and generated some good coverage and engagement in a simple message of longevity and expertise.
Formed in Autumn 1979, the size and success of the Cheshire-based company has consistently grown over four decades in terms of size, capabilities and customer base.
Starting as a three-person team, Kemtile was acquired by US-based RPM Performance Coatings Group a year ago. It is now a division of its industrial brand, Stonhard, which provides a range of products and services to various markets in more than 65 countries across the globe.
Kemtile’s UK bakery clients include Village Bakery, Brioche Pasquier UK, Allied Bakeries, Mr Kipling, Hovis, Greggs and Wrights.
The company has been faithful to a programme of PR and Marketing with Souters for the last four years and has had a 19 year relationship with web coding and Google ace Sue Bentley of Skillzone.
Both Souters and Skillzone now collaborate on a campaign of content and web driven marketing which drives sales enquiries and has been referenced by acquiring brand Stonhard as something they aspire to put in place.
Sue Souter commented: “Stonhard is little known in the Uk at the moment but has a 90-year story of skills and knowhow themselves that we are keen to showcase. These milestones are great to focus on, for staff and customers and tell their own tale of consistent performance as an installer of great floors – do it once do it well – and as a reliable, well-respected employer.”
Kemtile recently relocated its head office team into a larger, fully renovated and newly refurbished premises on the same business park that it has always occupied.
This increased its workspace by a third, which is now filled, in part, by the Stonhard UK team after moving its national headquarters from Hampshire to Warrington during the summer – bringing the company’s full staff headcount to 60.
Jamie Cook, Operations Director of Kemtile, said: “We are, of course, delighted to celebrate such a milestone and I’m very proud of our growth and successes during the last four decades.
“From rather humble beginnings, our experience, expertise and attention to detail has earned us an enviable reputation amongst bakeries, food and drink manufacturing companies and pharmaceutical processors.
“I took over the company with my co-director, Stephen Westley (both pictured below), back in 1998. Since then, we’ve worked with lots of leading brands – as well as many smaller players – and have become a hygienic flooring supplier of choice.
“Our acquisition reaffirms our success and will help us to realise our strategic growth plans for the future. It’s certainly an exciting time for Kemtile – and the wider Stonhard and the RPM Performance Coatings Group – and we’re very much looking forward to what’s still to come.”
For further information visit www.kemtile.co.uk