Building the profile of experienced partners
The aim of this Gorvins PR campaign was to support business growth goals by building the profile of experienced partners and departments across its three practice areas.
Part of the planning process was to identify relevant media and other stakeholders key to the firm’s aspirations and drive for better content creation from the departmental ‘experts’. This meant building confidence by developing interesting blogs and news pieces – both proactively and reactively in response to breaking news.
The campaign comprised a deliberate mix of fast-turnaround copy and content generation as well as longer-term strategic work like ‘100 Days for Stockport’. Created by Souter PR, it provided a volunteering framework for the firm and invited community organisations to pitch for legal time and experience. Its launch generated headlines – both broadcast and newspaper throughout the catchment area – with many local charities and causes applying to the firm for help.
This profile-raising campaign helped further increase awareness of Gorvins’ highly experienced team.