Project Description


Partnership with Greater Manchester Police

Souter PR was appointed by UK faith-based charity Retrak to promote its partnership with Greater Manchester Police (GMP) and its twenty volunteers who travelled to Addis Ababa, in Ethiopia, to help refurbish a drop-in centre for street children.

The main objectives for Souter PR were to build awareness of Retrak’s fundraising and support efforts in Africa by raising the profile of the GMP volunteers.

We brought their stories to life and communicated them to key media – supporting fundraising activities and showcasing the value of the partnership to help secure future support.

The project was implemented and delivered in just 12 weeks – from contract sign off to the departure of the volunteers.

Souter PR implemented a series of interesting and targeted local volunteer stories that resulted in 28 pieces of print and broadcast coverage – all mentioning Retrak by name.

What’s more, volunteers raised over £40,000 for the organisation and GMP subsequently chose Retrak as one of its charities for the following year.