Roberts Bakery – A regional consumer media relations campaign in support of the bakery’s recent expansion into Derbyshire. Souter PR supported the launch of an app – designed to appeal to families and youngsters within Derby County FC’s fanbase and further afield – as part of Roberts’ wider partnership with the football club and its ongoing campaign to position bread as fuel for a healthy and active lifestyle2018-02-27T14:50:24+00:00

Project Description

Robert Bakery

Fuel Your Skills App

To help promote bread as a great energy-giving food for an active lifestyle – targeting youngsters and their families – Roberts Bakery developed a Fuel Your Skills app as part of its ongoing partnership with Derby County Football Club.

Souter PR launched the app with the help of Derby County Football Club forward Tom Ince and youngsters from the club’s soccer school.

The launch alone generated local news coverage – print, online and radio – and download and video upload targets were quickly achieved.

This activity is part of a 12-month retainer programme of work with Roberts Bakery to build brand and product awareness across key regional and grocery trade audiences.

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