Project Description

This campaign included a national and regional news generation story that looked at the nation’s most common misheard song lyrics as well as a programme of health and consumer journalist liaison. The survey release secured 29 pieces of national and regional news coverage including the likes of Mailonline, The Mirror, Mirror Online, Metro, NME, Yorkshire Evg Post and Newcastle Evening Chronicle. This coverage reached an online readership of 535 million with an estimated 646,000 coverage views and some 1950 social shares with brand mentions for Starkeys throughout.