Picture: I love Manchester                                                               Picture: The Warrington Guardian

As the coronavirus crisis continues and we enter into another three weeks of lockdown, it’s easy to forget that positive news stories still do exist. In fact, they’re in more demand than ever – to lighten moods and prevent media from being full of Covid-19 updates.

At Souter PR, we’re continuing to share some fabulous feel good stories for clients – when their news is relevant, respectful and recognises these tricky times in which we’re living.

PR is one of the most effective ways of communicating with your audience at a time where other channels may be disrupted but read our recent blog post to sense check your story before you send anything out.

There’s lots of media appetite for them too – our contacts have been asking for good news to share as a pick me up and boost of positivity for their readers. We’re also receiving requests through our ResponseSource tool and via #JournoRequest on social.

There are also lots of existing opportunities for the taking. Cosmopolitan’s Good News Today bring a “daily dose of all the positive stuff that’s been going on in the world.” And The Mirror’s Feel Good News sets out to share “happy stories from across The Mirror that we hope will make you smile, laugh, warm your heart and ultimately feel good.”

So, to warm our hearts – and remind us that there is still plenty of positivity going on in this crazy world – here’s our list of some of our favourite feel-good people news.

The BBC brings us celebrity teachers

To help parents back into home schooling after the Easter hols, the BBC has enlisted some famous experts to deliver online courses to young people.

Picture: St Helens Star

Just gone live, BBC Bitesize feature geography lessons on animals and oceans from Sir David Attenborough, Professor Brian Cox fronting science and Manchester City FC striker Sergio Ageuro teaching the kidders how to count in Spanish. And reading and music come together as Liam Payne, Mabel and a host of musical stars take part in a week-long Musical Big Read. Get the low-down on daily lessons here.

‘One man fundraising machine’ Tom Moore raises over £27million for NHS

Tom Moore, the 99-year-old World War Two veteran, earned the hearts and respect of the nation whilst completing 100 laps of his garden with his walking frame.

Picture: Swindon Advertiser

Smashing his original £1,000 target – and record for becoming the biggest ever individual fundraiser on charity site JustGiving – he’s gone on to raise over £27million for the NHS. His daughter said he had become a “beacon of hope” during challenging times and Prince William branded him ‘a one-man fundraising machine’. You can still donate here and help Tom raise even more.

The Himalayas become visible for first time in years

According to CNN, locals in the Punjab region of India have been able to see the Himalayas for the first time in decades due to reduced levels of pollution since India’s Covid-19 lockdown.

Picture: The Weather Channel

Delhi is believed to have experienced a 44% reduction in air pollution levels in the first day or so of lockdown.

Skylines are also reportedly smog-free in Los Angeles, parts of China and Italy, with less boat traffic, the water in Venice’s canals is clear instead of its usual murky green colour. You can see straight to the bottom, and fish have returned to some parts.

Pretty much every talent on the international A-List got together to perform for One World

Last Saturday’s Global Citizen international gig was a smash hit, bringing together some of the biggest names in entertainment for the One World: Together At Home concert – supporting the World Health Organisation (WHO) and frontline healthcare workers like our NHS heroes.

If you missed it, you can watch the gig on the WHO’s main social media channels, and on its YouTube account here where it was live-streamed. You can also see it on BBC iPlayer.

Rainbow drawings

Pretty much everyone who’s out and about for a daily run or walk during lockdown must have seen drawings of rainbows placed in the windows of people’s homes. You can’t miss them.

Picture: The Warrington Guardian

All over the UK, you can see the bright and colourful drawings, which are intended to spread hope during this time – particularly to NHS and key workers.

Sir Ken Dodd’s Happiness song makes a comeback

Sir Ken Dodd’s 1964 signature tune Happiness has been re-recorded as a “joy-filled tribute” to NHS workers.

Royle Family star Ricky Tomlinson is joined in the music video by Glenda Jackson, Rick Astley, Jimmy Tarbuck, Shirley Ballas, Claire Sweeney, Les Dennis and Carol Decker. The song, which also features dozens of nurses and families, includes people from Liverpool or around the area where Sir Ken was from.

Picture: Mirror.co.uk 

Tomlinson, who is filmed singing in his bath, said: “We saw Madonna in her bath having a go, so we thought it’s time we did an authentic Scouse song to get the nation smiling again and say a huge thank-you to all our amazing NHS staff.” Watch the video here now.

The Stockport Spidey hits the streets

The Stockport Spiderman has been cheering up children in the Greater Manchester borough and raising almost £30,000 for the NHS at the same time. Adhering to official guidance, he goes out for a hour each day – even superheroes need to take their government-sanctioned exercise! – and visits a different neighbourhood to bring joy to children. Watch him in action here.


Picture: I love Manchester

The survivors

Fortunately, we’re hearing lots of positive survivor stories about those to have beaten the coronavirus and returned to their homes.

From cardiac nurse Tracey Whitcher receiving a special guard of honour from colleagues after beating Covid-19 in intensive care at Bournemouth Hospital, to 102-year-old great-grandma Vera Beeley, who also received a standing ovation from hospital staff as she was discharged – there are many magnificent tales being told.

Picture: The Mirror

Communities are coming together

Andy Matzen – from our very own client Roberts bakery – has neighbours and those much further afield singing and dancing by hosting online concerts. He even did one from his garden.

Picture: Northwich Guardian

He decided to hold the impromptu singalongs to cheer up the neighbours on his street who have been stuck at home during the coronavirus lockdown. But they’ve done much more than that, as it could be heard streets away, and a live stream on Facebook has been viewed tens of thousands of times by people in countries as far away as Canada and New Zealand.

If you want to discuss how your brand can continue its marketing and PR activity in the coming weeks, why not get in touch?