If you don’t follow Joe Pulizzi, Founder of the Content Marketing Institute, can I recommend you do.
He is – as you would expect – a very good content marketing specialist and has lots of good stuff to share. When he began the Institute ten years ago he had less than 1,000 total visits to his site.
Now he has over 200,000 subscribers and sees 25,000 visits per day. So that is one of seven traits he has written about in this blog – persistence. The others are desire, faith, expert knowledge, imagination, planning and assertive decision making.
These are things that we are increasingly thinking about when we devise content programmes for our clients and I would commend it to you.